http://tomsshoessaleonline11.tumblr.com,Copyright 2006 Karen Saunders
Have you ever asked yourself why a competitor’s business gets more attention than yours,longchamp taschen? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.
But exactly what is branding, anyway,longchamp 2013? Think of branding as predefining what a company is all about in the minds of its clients. Good branding differentiates your products and services in a positive way that really sticks in the minds of potential customers,longchamp outlet.
Let’s say you are getting ready to run errands on a busy Saturday morning,Visual Branding Keys To Make Your Business Memorable,longchamp 2013, thinking about the groceries that need to be bought, the dry cleaning that needs to be picked up,toms online, and the packages that must get to the post office before noon. The trip to the post office reminds you that your favorite aunt’s birthday is next Wednesday. You need to add buying and mailing a birthday card to your list of things to do,Visual Branding Keys To Make Your Business Memorable,longchamp outlet,Visual Branding Keys To Make Your Business Memorable. Without a moment’s hesitation,ray ban cats, you know exactly where you will buy the card: the local Hallmark store,louis vuitton uomolouis vuitton borse prezzi. Why did you think Hallmark,http://www.spritz.it/borse.html? The answer to that question has everything to do with Hallmark’s branding and two key elements of that branding are: * An attractive,toms outlet, easy to read,toms shoes, and memorable logo; * and a great tag line,longchamp bags. Assuming your own product is fabulous,longchamp outlet, it all comes down to image,toms shoes. Graphic design can play a huge part in that image. But what are some key things to consider?
A great logo is key,discount ray ban.
You have given a great deal of attention to your company name and believe it speaks to who you are and what you do,toms outlet. Great,borse alviero martini! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in your target customer’s mind,longchamp online. That is exactly what a great logo can do,toms shoes.
Keep in mind that a powerful logo:
* has a strong,longchamp uk, balanced image with no little extras that clutter its look,longchamp bags;
* is distinctive and bold in design,louis vuitton outlet, making it easy to see at a glance,Visual Branding Keys To Make Your Business Memorable,louis vuitton borse;
* has graphic imagery that looks appropriate for your business,toms;
* works well with your company name;
* is done in an easy to read font,ray ban pas cher;
* communicates your business clearly; and
* looks good in black and white, as well as in color,ray ban wayfarer.
Hallmark’s memorable crown logo is one of the reasons that Hallmark comes to mind so quickly when you need to buy a greeting card. It is simple, bold,longchamp outlet, looks good in either color or black and white,longchamp outlet, and bespeaks the quality required for something to be stamped with a hallmark, so it works well with the company name. While the image might not have communicated the nature of the business when it was first created,lunette ray ban, it certainly does now,longchamp bags!
A distinctive tag line is key.
A tag line is a 3 to 7 word phrase that accompanies your logo,longchamp le pliage. It expresses your company’s most important benefits and/or what you want your customers to remember about working with you,alviero martini online. Think of it as the words you want to linger in your target customer’s mind about you and what you have to offer.
Great tag lines appear to be effortlessly created because they just seem to flow. In fact, creating and refining one takes time, just like designing a great logo,http://www.tumblr.com1. The benefits of taking the time to craft a great tag line lie with the tag line’s stickiness,longchamp outlet. Great tag lines stick in your memory,longchamp taschen.
The Hallmark tag line, “When you care enough to send the very best,longchamp taschen,” appeals to the human desire to be viewed as having good taste and an appreciation for luxury. If greeting cards are a commodity,lunette ray ban, then Hallmark has found a way to differentiate itself as the choice for quality.
The Hallmark company was founded by J,Visual Branding Keys To Make Your Business Memorable,ray ban pas cher. C,cheap toms. Hall,longchamp borse, so the name Hallmark was a natural,ray ban wayfarer. It was also brilliant from a marketing standpoint,alviero martini outlet. Hallmarks have been used for centuries as a stamp to denote quality, purity, and genuineness. Could there be a better way to attach the image of quality to a product,longchamp outlet? The tag line capitalizes on that image well with words that stick in the mind and exemplify good taste,toms outlet.
Creating a great logo and distinctive tag line are critical in creating a brand that provides the perfect image for your company and great ones just might be memorable enough to give your company the beach front property in the minds of your customers that leaves them thinking only of you.Related articles: