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s Manners may warn against bragging, but in the real world, a little bit of boasting can go a long way. This is especially true in terms of public relations and media appearances/placements.
First, let’s dispel a myth about PR: PR is NOT a substitute for advertising or marketing. While both lend a hand at increasing name recognition and exposure, advertising and marketing are designed to build sales, and PR is designed to build credibility. When the public sees you in the newspaper or on television or hears you on the radio, they perceive that appearance to be an “official” endorsement by the media: “Hey, this company is for real
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