http://saclongchamp4.webs.com/ RKEY RKEY One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign,sac longchamp, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR),abercrombie, Bounce Back rate etc,sac longchamp pas cher. Understanding these metrics will allow you to improve your email marketing campaign and achieve better results,boutique longchamp.
1,achat converse. Basic Email Metrics you should evaluate in each email campaign:
Open Rate – that is the total number of emails opened (in HTML format) divided by total emails delivered/distributed,sac longchamp.
Click-Thru Rate (CTR) – calculated as the number of unique clicks on links in the email divided by the number of emails opened,longchamp pas cher. It basically means how many people interacted with your email,longchamp pas cher.
Bounce Rate – represents the total number of emails that were not delivered and bounced back. There are several reason why the email was rejected such as the email address is no longer valid, a server filtered the email out, or the recipient’s mailbox was full and over quota,sac longchamp pas cher.
Based on your unique email marketing campaigns objectives, you can measure more advanced statistics such as:
– Number of Emails Open based on Region/Country
– Number of Click-Thru based on Region/Country
– Number of Sales based on Region/Country/referring URL
– Conversion (Click to Sales) Rate
– Total Revenue per campaign
– Return on Investment (ROI) per campaign
2,converse solde. What metrics you should focus on?
Well,converse all star, this really depends on your campaigns objectives,sac longchamp pliage. Open rate is a very important indicator to some extent however to get a better picture of your campaign performance,converse all star, it should be analyzed in combination with other metrics – such as click through rate (CTR) and click to action rate (conversion rate),longchamp pas cher.
Why is that,converse pas cher? Because CTR and conversion rate are able to tell you how many recipients took an action you wanted them to take,abercrombie outlet, such as purchased your product, signed up to your newsletter, downloaded the whitepaper etc,abercrombie uomo. Whereas the open rate will only tell you how many people read your email. So in order to measure the effectiveness of your message,converse all star, you need to go beyond the open rate down to the action level,abercrombie outlet.
3,converse pas cher. How to boost the Click-Through Rate (CTR),converse pas cher?
Savvy email marketers not only want to get the email opened and read but also want to know how many people clicked through (measured by CTR) and they want this number to be as high as possible. There are few key points in each email you should review because they critically influence the open rate and CTR. Those are:
Subject Line and Greeting:
Make you subject line attractive. Subject line is one of the most important factors that may affect your email campaign results. However, please do not over “optimize” your subject line otherwise it may look like spam email and the client could delete it without opening it,converse all star. Keep the subject line short and specific,converse pas cher, and if possible address the subscriber by his/her name,sac longchamp pliage.
Compelling Offer:
It should be obvious from the first paragraph what you offer as well as why the offer is important to the recipient and how he/she can benefit from it. The first paragraph should grab the attention so don’t write it too long,sac longchamp solde 92877
http://saclongchamp5.webs.com/. Include your offer on top of your email and make your offer attractive to the recipient (discount and free offers usually make users to click),abercrombie,What You Should Know About Email Marketing Metrics.
Call-for-action:
Always include “call-for-action” button or link to instruct the user to click for more details,sac longchamp.
Spam issue:
“Spam” issue may affect your successful open rate tremendously,achat converse. Most of the ISP and hosting companies have implemented the “spam filter” that can filter out suspected spam emails,sacs longchamp 2013. Please try to avoid using any common suspected spam words such as “free offer”, “money”, “30 day guarantee”,sac longchamp, “free trial”,converse pas cher 96727
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Message Design and Structure:
Use same colors and images in your emails,a&f outlet,What You Should Know About Email Marketing Metrics; this will help people recognize your brand,converse all star,sac longchamp 98484
http://saclongchamp5.webs.com/. When you have a lengthy message,basket converse pas cher, try to include interactive links so people can access more information through your website. Also,sac longchamp pas cher, very few people read the email word by word, most of readers just scanning the message to quickly find out what’s in it for them,basket converse pas cher. Keep this in mind and structure your email – include headings to separate the message and use bullets so the reader can easily see listed features or benefits,longchamp pas cher.
Today’s readers are busy people and it usually takes them just few seconds to decide whether to read your message or delete it,converse pas cher. So construct your message carefully and monitor your email statistics to find out what works best for your business,sac longchamp pas cher.