Niche marketing strategy

of the biggest mistakes business owners make is attempting to market their service to a large general market instead of focusing on a little niche market. As a marketing consultant, getting my clients to focus on a slot market is the hardest part of my job. Whenever I tell a client that they must start off tiny and target a specialized niche market,Red Bottom Shoes, my customer nearly always asserts, But I think everybody could use my product and if I limit my market, I am going to get less sales. Then my reply is, OK, if you need to plug your product to the world, how many millions of greenbacks do you have to invest in regional, national and world advertising campaigns,http://www.burberry2013outlet.org/? Then I get a blank stare or the phone goes quiet,Red Bottoms.

To be successful in today’s hyper-competitive,Burberry Outlet, over-advertised market-place, you really must target your business and promoting on serving a specialized and preferably small niche market. This is especially true and a matter of survival if you’ve got a small promoting budget. If you ignore this advice and try and market to an enormous general market before first achieving success in at least one little niche market, I’m able to guarantee you that you’ll shortly go broke and be out of business,Louboutin Outlet. However, if you do make a decision to focus on serving a small niche market, you greatly increase your odds for business success with a lot less risk.

So what’s a slot market? A targeted market is group of consumers or businesses which all have a particularly specific want or need,http://www.louisvuittonoutletcool.com/. For example, let’s imagine you sell fancy and reasonably pricey parrot cages,Christian Louboutin Sale. Your niche market consists of people who own parrots, and especially folk who own parrots and earn revenue big enough that they can afford to purchase your fancy parrot cages.

On the other hand, if you choose to market your fancy parrot cages to everybody in the U. S. who owns a bird, you are selling to a fairly large general market and the money you spend on marketing will be wasted because virtually all the folk who will see your marketing will not have a need or interest in buying a pricey parrot cage. Yes, that sound you heard is the sound of your money being flushed down the john as you ignored niche promoting.

Here is another example. Let’s say you invent a new sort of ergonomic chair,Burberry Sale. This chair is exceedingly comfortable and actually helps folk who suffer from back pain,Christian Louboutin Outlet. Now, what most inventors would do when they come to me to market their product is they’d say,Louis Vuitton Outlet, everyone will need my ergonomic chair. I would like to first market it nationally and then to the world,http://www.redbottomsgo.com/. Then I ask my famous question of how much money have they got for selling, and I am told it is a couple thousand dollars,Christian Louboutin Outlet. So, my client wants me to launch a countrywide marketing campaign for a brand new product no-one has ever heard of and I am expected to do this with about a thousand dollars. Not going to occur,Christian Louboutin Shoes.

My advice for a way to market this new ergonomic chair product is to market it to a very specialized niche market and there are many to select from. The key is finding the market that most wants this product as well as can afford this product. One niche market to think about would be to market the chair to controlled living centers for the elderly. Another niche market is chiropractors who could sell this chair at once to their patients that suffer from lumbar region agony. There are many other niche markets that could be considered too. The secret is to identify who has the most desperate need for your product and then focus your promoting on that niche market,Louis Vuitton. If you’re still confused,http://christianlouboutinoutletusa.devhub.com/, do this exercise. Find the people that stay up at night troubling about the issue your service or product solves and you just found your niche marketplace.

Related articles:

http://www.wghlcytd.com.cn/bbs/forum.php?mod=viewthread&tid=540336

http://www.nbiphone.com/forum.php?mod=viewthread&tid=86279

http://www.deadwalkingames.com/forums/viewtopic.php?f=19&t=77918

This entry was posted in News and tagged , , . Bookmark the permalink.

Leave a Reply