chaussures converse femme 43224 RKEY RKEY Behavioral economics is a new science that sheds light on some of our most important decisions. It is the study of how and why people make money-related choices,sac longchamp pas cher 82723 Here are some of the things the studies have shown thus far:

Decision Paralysis

One study showed that customers spent more when given four samples of jam to taste than when they had twenty to choose from. Too many choices seemed to lead to an inability to decide,basket converse pas cher. Limiting options may be a useful sales technique,sac longchamp pas cher, according to this research finding.

Sunk-Cost Fallacy

People are more likely to attend an event if they paid for the ticket than if they got it free,longchamp pas cher 2013, even with the same information and interest. The money is spent,longchamp pas cher 2013, and logically has no relevance to the decision,sac longchamp pliage pas cher, but this phenomena of behavioral economics persists even when this is pointed out. Aren’t most of us going to feel worse throwing away a ticket we paid for,converse pas cher?

The applications are obvious,chaussures converse femme 80564,longchamp pas cher,Why You Buy, if you look,sac longchamp pas cher. Perhaps, for example,converse pas cher, rather than giving away tickets to “get rich” seminars,achat converse, the organisers would get better attendance by selling their “$100” tickets for $3,converse all star. Just having paid something makes people more likely to attend.

Confirmation Bias

We tend to act economically in a way that confirms our current beliefs,longchamp pas cher. When negotiating to buy the exact same model of Mecedes, for example,converse all star, current owners,sac longchamp pliage, who presumably already believe in the value of a Mercedes,longchamp pas cher, pay $7,sac longchamp pas cher,000 more,sac longchamp, on average,sac longchamp, than new Mercedes customers,Why You Buy,sac longchamp. I’m sure you can imagine the value of this knowledge to companies that sell high-priced items.

Extremeness Aversion

People seem to instinctively avoid extremes,converse pas cher, according to the research,sac longchamp. Given a choice of televisions costing $300,sac longchamp pas cher, $500,longchamp pas cher, and $700,sac a main longchamp pas cher, for example,longchamp pas cher, not many buy the $700 one,converse pas cher. Add a $1200 television to the choices,converse pas cher, however,converse all star, and more will then buy the $700 one,converse all star, because it is no longer the most expensive one,converse pas cher all star.

In the information coming from these studies,converse femme,converse all star 28753, you’ll find much to help your sales and marketing efforts right now,sac longchamp. You can also learn enough to protect yourself as a consumer,converse all star. For more on behavioral economics,converse pas cher femme, watch for “Why You Buy, Part Two,sac longchamp pas cher.”

This entry was posted in News and tagged , , . Bookmark the permalink.

Leave a Reply